YUZHNOYE`S POSITION IN WORLD PLANS FOR MOON EXPLORATION
The article discusses the lunar programs of leading countries of the world: EU, India, People’s Republic of China, South Korea, Israel, Russian Federation, Japan, USA, as well as possible direction of cooperation between Ukrainian cooperation and mentioned countries. The US lunar program is the most attractive. NASA invites private companies which can become Yuzhnoye State Design Office partners. Perspective payload delivery means into lunar orbit are proposed: Space Launch System, Falcon Heavy, Straship. Marketing strategy was developed to achieve economic efficiency of the space launch system operation project, designed for payloads injection into the lunar orbit (with Mayak launch vehicle family, developed by Yuzhnoye State Design Office, as an example) due to covering all possible segments of commercial, as well as government launch market. At the same time, comparison of price and performance characteristics of space transportation services into low Earth orbit is shown as of 2019. The prospective demand for Mayak launch vehicle family within the framework of the US state program for the development of the Moon was determined. According to the results of the marketing research, it can be concluded that with the price of about 3 000 US dollars for launching 1 kg of payload into low Earth orbit (from 70 to 330 million US dollars for launch), Mayak launch vehicle family have the advantageous position on the launch market into low Earth orbit and lunar orbit in comparison with the competitive positions of other ILVs in this market segment.
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